---
title: Exploring Custom Campaigns in GloveBox CRM, formerly Better Agency
description: We are excited to introduce the Custom Campaign feature in Better Agency! This powerful addition allows you to create and manage campaigns tailored to your unique needs, providing enhanced flexibility and streamlined workflows.
---
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# Exploring Custom Campaigns in GloveBox CRM, formerly Better Agency
## We are excited to introduce the Custom Campaign feature in GloveBox CRM! This powerful addition allows you to create and manage campaigns tailored to your unique needs, providing enhanced flexibility and streamlined workflows.
### Video Walkthrough:
---
### **What is the Custom Campaign Feature?**
The Custom Campaign feature builds upon our existing campaign tools, enabling you to:
- Automate follow-ups based on specific lead sources and lines of business.
- Start campaigns from various areas within the app, offering unparalleled convenience.
- Customize every aspect of your campaign to suit your agency's goals.
---
### **How to Start a Campaign Anywhere**
You can now trigger campaigns from multiple locations in the app:
1. **Renewal Pipeline**
- Locate a contact, click **Add to Campaign**, select the desired campaign (e.g., Specialized Renewal Follow-Up), and click **Start**.
2. **Contact List**
- Select multiple contacts, click **Actions**, navigate to **Campaigns**, choose the follow-up, and click **Start**.
3. **Contact Record**
- Open a contact’s profile, click **Campaigns**, and select **Add to Campaign** to initiate a campaign.
4. **During Import**
- Trigger campaigns while importing contacts, ensuring seamless automation during data setup.
---
### **Creating a Custom Campaign**
To create a custom campaign, follow these steps:
1. Go to **Campaigns** and click **+ Custom Campaign**.
2. Choose to either:
- **Start from Scratch**: Build a new campaign tailored to your needs.
- **Copy an Existing Campaign**: Duplicate and modify one of your existing campaigns.
3. Configure the campaign:
- Assign an **Owner** (e.g., yourself or the contact owner dynamically).
- Add steps such as text messages, emails, or tasks:
- **Text Messages**: Define timing, recipient (e.g., contact owner), and content.
- **Emails**: Create or select templates, set schedules, and include personalized details.
- **Tasks**: Assign tasks to ensure follow-up actions are completed efficiently.
---
### **Activating Your Campaign**
When creating a campaign, it will initially be turned off. This ensures no unintended actions are triggered. Before launching, follow these steps:
1. Review all steps and content.
2. Toggle the campaign to **On** when you are ready to activate it.
---
### **Why Use the Custom Campaign Feature?**
This feature offers a lightweight, adaptable solution for automating communication and tasks wherever needed in the app. Whether you’re working with new leads, managing renewals, or coordinating follow-ups, the custom campaign feature simplifies the process and saves time.
---
**Take your campaigns to the next level with Better Agency’s Custom Campaign feature—your new secret weapon for streamlined automation and improved productivity.**
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