Let Your Clients Know About the Rollout Campaign

Rolling out new technology to your clients is always exciting—but it’s also important to communicate it clearly. At GloveBox, we’ve created a rollout campaign that makes it easy for agencies to introduce the Client Experience Platform to policyholders through both email and text message.

This article will walk you through what’s included in the rollout campaign, how your clients will hear about it, and what you can do to maximize adoption.

Why Client Communication Matters

When your clients hear directly from you about the new app, they’re more likely to recognize the value and adopt it early. The rollout campaign ensures that:

Clients understand the app is coming from your agency, not a third party.
They know what the app can do for them—like accessing ID cards, paying bills, or requesting quotes.
They’re prepared to receive the invitation via email or text, which minimizes confusion and questions.

The Email Campaign

Your clients will receive a warm, branded email introducing them to GloveBox and your agency’s new app. The email explains key benefits, such as:

Accessing policy documents and ID cards
Paying bills or starting a claim
Requesting policy service and quotes
Referring friends and family with ease

The email also includes a custom invitation link to get started. Once a client creates their account, they’ll be guided to download the app from their preferred app store.

The Text Message Campaign

To complement the email, GloveBox also sends a friendly text message to clients between 12pm and 6pm EST.

Sample Message:
“Great news! Your account in the [Agency Name] mobile app is ready. The app is free for valued clients. Activate your account and manage policies here: [Agency ClientHub Link]”

This message provides a simple way for clients to activate their account directly from their phone.

Tips for Agencies

Send a Personal Intro: Before the official rollout, consider sending your own short email introducing the app. This reassures clients that the invitation is legitimate and coming from your agency.
Share Your Custom Link: If a client doesn’t receive their activation link by text, share the ClientHub link directly from your HQ dashboard.
Encourage Engagement: Remind clients they can use the app for more than just policy documents—promote features like quotes, service requests, and referrals.

The Bottom Line

The rollout campaign was designed to make adoption effortless for your clients. With coordinated emails, texts, and your agency’s personal touch, policyholders will know exactly what to expect and how to get started.

By preparing them in advance and reinforcing the benefits, you’ll see stronger adoption rates and happier clients from day one.

Here’s a simple pre-rollout email template that an agency can send in their own voice. It’s short, friendly, and designed to prepare clients before the official GloveBox rollout emails/texts go out.

Subject Line Ideas:

Something new is coming from [Agency Name]
We’re making insurance easier for you
Exciting news for our valued clients

Email Body:

Hello [Client First Name],

We’re excited to share some great news—[Agency Name] will soon be rolling out a brand-new mobile and web app, powered by GloveBox.

With this app, you’ll be able to:

Access your policy documents and ID cards anytime
Pay bills or start a claim quickly
Request policy changes or new quotes
Refer friends and family with just a tap

In the coming days, you’ll receive an official email and text message invitation to activate your account. Once you do, you can download the app from your app store and start enjoying the benefits right away.

This is our way of making it easier than ever to connect with us and manage your insurance on your terms.

Thanks for being a valued client—we can’t wait for you to try it!

Warm regards,
[Your Name / Agency Name]