---
title: What is Embedded Marketplace?
description: "Discover GloveBox Embedded Marketplace: the first all-in-one insurance shopping and policy management experience for agencies and clients."
---
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# What is Embedded Marketplace?
The insurance industry has long been known for being complex, manual, and inconvenient for clients. Quoting typically means phone calls, back-and-forth emails, and long wait times. The **Embedded Marketplace** changes that.
#### **A First-of-Its-Kind Solution**
GloveBox has introduced the industry’s first customer-facing technology that brings **insurance shopping and policy management together in one place**. While digital shopping isn’t a new concept in other industries, in insurance it’s groundbreaking. Policyholders can now explore and request quotes from their agency without needing to pick up the phone or wait for a follow-up email.
#### **Why It Matters for Agencies**
Embedded Marketplace was designed to support the two key stakeholders in insurance: **agencies** and **clients**.
- **For agencies**, it creates new quoting opportunities, referral channels, and cross-sell potential. Agencies can now capture leads digitally 24/7, without depending on phone calls or annual renewal conversations. The more policies a client has with one agency, the higher retention rates become. Marketplace makes account rounding easier and more consistent.
- **For clients**, it makes insurance simple. They can get quotes on their terms—whether that’s late at night, on a weekend, or in between meetings. The digital experience means no more clunky forms, no lengthy calls, and no forgetting who their agent is when the need for new coverage arises.
#### **What Clients Can Do**
Clients can:
- Shop for new policies across 60+ coverage types
- Request quotes instantly within their portal or mobile app
- Explore additional coverage options they may need in the future
- Refer friends and family directly into the agency’s Marketplace
#### **What Agencies Can Expect**
Agencies gain:
- A **lead capture system** that drives referrals directly into a digital quoting process
- A **cross-sell engine** that promotes additional policies clients don’t yet have
- A **24/7 storefront** where clients can browse, shop, and request coverage anytime
It’s not a policy rater. Agencies still use their existing rating tools, but GloveBox eliminates the friction in how information is collected and shared. The Embedded Marketplace is the bridge that gets clients started, fast.
If you need help configuring Embedded Marketplace, see this article, "[How to Set Up Marketplace](https://gbu.gloveboxapp.com/knowledge/how-to-set-up-marketplace?hsLang=en)**."**
**Quick FAQs**
**Is GloveBox a rater?** No. Embedded Marketplace is not a rater. Agencies still use their own rating tools. GloveBox captures and organizes the client’s data so you can quote faster.
**What types of policies can clients shop for?** Over 60+ personal and commercial lines, including auto, home, umbrella, life, pet, flood, and more.
**How is this different from a traditional agency website form?** Instead of a simple “request a quote” box, Marketplace collects the full information agencies need—reducing back-and-forth and speeding up quoting.
**Why does this matter for retention?** Clients with multiple policies at one agency are less likely to switch. Marketplace makes cross-selling easier, driving both revenue and retention.
**Can clients use Marketplace anytime?** Yes. Marketplace is always available in the portal or app, so clients can shop 24/7.
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- [Using GloveBox CRM's Medicare App](https://gbu.gloveboxapp.com/knowledge/resources-for-glovebox-crm-clients?hsLang=en#using-glovebox-crms-medicare-app)
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